Thursday, September 5, 2013

ID verification service connects soldiers and vets with online brand offers

When soldiers return home to continue life as a civilian, it may not be easy to reintegrate into society. We’ve already seen NY-based Incline offer help to find them tech work, and now TroopID is a platform that verifies users’ military credentials in order to offer them deals on consumer products, as well as learning opportunities. According to the startup, most brands currently concentrate on offline methods to reach out to both active and former soldiers. TroopID has access to the US military database of army members and has developed a secure single sign-on for companies to enable the quick verification of military personnel before providing them with discounts or offers on their products. TroopID has already partnered with brands such as, Zappos and Under Armour.

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